Paris Comes to New York with a new haven for sophisticated aesthetic essentials.
WRITTEN BY IZABELA CANELLE
For those travelers accustomed to the sun-drenched glamour of South Beach and the grand boulevards of Paris, the arrival of Printemps in Lower Manhattan is a truly delightful development worthy of a visit to the Big Apple. As many anticipate trading the sizzling heat of Miami for the vibrant energy of New York City this summer, a taste of Parisian refinement has opened its doors within the magnificent Art Deco landmark at One Wall Street. Far from a mere retail outpost, this new address is a meticulously curated experience, a true jewel box for those seeking refinement and discovery.
Nowhere is this more evident than within its thoughtfully designed beauty department, often referred to as the “Salle de Bain.” Dispensing with the somewhat overwhelming “perfume gauntlet” of traditional emporiums, Printemps has embraced an air of intimate discovery. This beauty space exudes a sophisticated calm, with its elegant tiling and a distinct nod to its Art Deco heritage. It’s less a commercial floor and more a private salon, inviting lingering and genuine exploration.
Here, one can find French pharmacy treasures like La Rosée and Cottan, previously elusive on these shores, alongside a carefully edited selection of esteemed global brands. Imagine the quiet pleasure of perusing offerings from Guerlain, which also provides luxurious spa treatments, or perhaps selecting a captivating fragrance from Kilian Paris. Beyond the established houses, Printemps dedicates itself to the allure of niche perfumery, introducing discerning noses to exquisite labels such as Matiere Premiere, BDK Parfums, and Vilhelm Parfumerie. For skincare aficionados, labels such as La Mer, Demain Beauty and NOOÄNCE await, alongside the cult favorites like Augustinus Bader. And for a touch of refined glamour, the makeup collections of NARS and Laura Mercier are beautifully presented.
The emphasis is on personalized service and bespoke experiences. Imagine indulging in a rejuvenating facial, a luxurious head massage, or a perfectly coiffed blowout, all within an ambiance that feels more akin to a chic Parisian apartment than a bustling department store. One might even wonder, with such a perfect synergy of style and glamour, could Miami be Printemps’ next coup de foudre?
