Isabela Grutman’s childhood memories and personal style inform the essence of her chic jewelry brand.
BY SEBASTIAN PHILLIPS
With her flowing dark hair and beach-ready physique, Miami-based Brazilian model, philanthropist, and influencer Isabela Grutman wholly epitomizes what her jewelry brand, Isa Grutman, is all about: alluring, easy style with effortless charm. We spoke to the tastemaker about the line’s collections, her creative process, and what we can expect next.
WHAT ARE YOUR EARLIEST MEMORIES OF JEWELRY? I always picture my grandmother’s jewelry box, full of beautiful pieces. I loved sitting beside her as she shared the stories behind each one, which made them feel even more special. Those moments created a profound connection to her world, sparking my lifelong love for jewelry and the sentimentality it represents.
WHAT DID YOU WANT TO ACCOMPLISH WITH YOUR OWN BRAND? My goal was to create pieces that are approachable, easy to style, and effortless to layer. I wanted each piece to carry a sense of meaning, while also making jewelry feel accessible, welcoming, and empowering for everyone.
HOW DO YOU DESCRIBE THE VIBE OF THE BRAND? Isa Grutman strikes the perfect balance between layering essentials and everyday pieces that are effortless yet elevated. Alongside these staple designs, I offer bold statement pieces that add a touch of impact when paired with more minimal styles.
WHAT INSPIRES THE DESIGNS YOU CREATE? I’m constantly inspired by the timeless elegance of my mother’s and grandmother’s jewelry, with each piece holding its own story and sentimental value. Additionally, I love discovering unique vintage finds during my travels; these treasures bring a sense of history and character to my designs. These influences come together to create the blend of heritage and modernity that defines my collections.
DOES LIVING IN MIAMI ALSO PLAY INTO THAT INSPIRATION? Absolutely! Miami’s vibrant energy, warm climate, and style have a huge influence on my approach to jewelry. Fashion here embraces] bare skin, and that’s ideal for layering bracelets, anklets, and body chains.
TELL US ABOUT YOUR CREATIVE PROCESS. DO YOU MAKE SPECIFIC TIME TO DESIGN PIECES EACH DAY OR ARE YOU MORE SPONTANEOUS ABOUT IT AND LET THE IDEAS COME WHEN THEY COME? I am always thinking about what’s missing in the market and brainstorming new ideas to elevate the brand. Sometimes, inspiration strikes, and I sketch an idea right away, sending it straight to the factory. For more intricate designs, I work closely with a CAD designer to bring every detail to life.
DO YOU HAVE A FAVORITE GEMSTONE WHEN IT COMES TO DESIGNING? I absolutely love working with emeralds-they pair beautifully with diamonds and yellow gold, creating a classic yet striking combination. Sapphires and rubies are also among my favorites; their rich, vibrant hues bring the perfect pop of color while maintaining an air of sophistication.
WHAT’S YOUR BEST-SELLING PIECE? The MOM ring has quickly become one of the most popular pieces in the collection, especially after it was seen on several celebrities. It’s a piece that is both sentimental and stylish, which I think is why it continues to be a favorite.
WHAT DO YOU SEE FOR THE BRAND AS YOU LOOK TO THE FUTURE? Looking ahead, our focus will remain on innovation while staying true to our mission of creating welcoming, meaningful jewelry that enhances every look. / isagrutman.com
