Louis Vuitton reimagines its iconic emblem in high jewelry.
WRITTEN BY: ANETTA NOWOSIELSKA
The Louis Vuitton “V” – a symbol as instantly recognizable as the maison’s celebrated monogram – has long whispered tales of travel and aspiration. Now, with the unveiling of eight new High Jewelry pieces within the Pure V collection, this emblematic motif takes on a decidedly more architectural and intensely luxurious form. Forget subtle nods; these are bold pronouncements, where the sharp lines of the V are elevated to three-dimensional artistry.
“With the Pure V collection,” explains a spokesperson for Louis Vuitton, “we wanted to explore the inherent dynamism of our iconic V, pushing its graphic potential into new dimensions within the realm of High Jewelry. These pieces are a celebration of both our heritage and a distinctly modern sensibility, designed for those who appreciate bold design and exceptional craftsmanship.”
The commitment to seamlessness extends to the invisible clasps gracing the necklaces and bracelets, ensuring that nothing detracts from the pure, unadulterated lines of the design. The enriched Pure V collection is a confident stride forward for Louis Vuitton’s High Jewelry, a testament to the enduring power of a single, sharp-edged desire. It’s an invitation to embrace the allure of angles, rendered in the most exquisite of materials.
