MIAMI WAS THE OBVIOUS FIRST STOP FOR BILSON MENSWEAR, A CITY WHERE MEN SOMEHOW MOVE FROM ESPRESSO MEETINGS TO SUNSET COCKTAILS WITHOUT CHANGING SHOES. AHEAD OF THE BRAND’S GLOBAL DEBUT, FOUNDERS RICHARD COLES AND KAMIL BILSON BROUGHT THEIR QUIETLY POLISHED VISION OF MENSWEAR TO THE DESIGN DISTRICT, ATTRACTING A CROWD OF EDITORS, TASTEMAKERS, AND VERY WELL-DRESSED MEN. NATURALLY, WE HAD QUESTIONS.
BY ANETTA NOWOSIELSKA
What’s the most “Miami” thing either of you has done in the last 24 hours? Had an afternoon coffee with a beach walk, and then somehow ended at a rooftop by sunset.
Miami’s best hotel lobby? The lobby at The Miami Beach EDITION. Polished, relaxed, and definitely not still in swim shorts.
What does Miami understand about luxury that Europe sometimes doesn’t? That luxury can still feel playful and modern. European luxury can feel very aristocratic and like a museum.
Your ideal Miami uniform. Relaxed linen or soft tailoring, understated watch and jewelry, loafers and sandals in neutral tones.
Miami’s most glamorous spot. The Surf Club is timeless, restrained, cinematic, and definitely glamorous.
Which European city taught you the most about style? Milan taught restraint, but Paris taught confidence and styling.
One item that instantly makes a man look wealthy. A beautiful jacket.
A trend that should forever expire. Overly branded luxury and logos. If everyone in the room notices it immediately, it’s probably doing too much.
If Bilson had a soundtrack, what artist would be on repeat? Ludovico Einaudi for quieter moments, mixed with RÜFÜS DU SOL after sunset.
What does “quiet luxury” mean in 2026? The luxury of feeling unbothered: freedom from noise, overexposure, and performative status. Real luxury now is confidence, clarity, and taste.
Perfect tai-loring or perfect confidence? Perfect confidence. The most memorable men in a room are rarely the most polished, they’re the most comfortable being authentic.
Which man embodies the Bilson man? Patrick Dempsey. He is classy, modern, and stylish.
Personal airport uniform. Cashmere zip sweater, relaxed trousers, clean sneakers, structured coat, and one good bag.
If Bilson opened its first boutique anywhere tomorrow, where would it be? Miami and Dubai. Both cities really resonate with the brand and both understand aspiration and luxury in completely different ways.
