Masterpieces meet modern living with Alevon.
Written by: SOPHIE COLLONGETTE
In the world of fine art, too many works languish in storage, hidden from view and devoid of the admiration they deserve. “For 25 years as an art attorney, I witnessed the same frustrating pattern. Remarkable artworks gathering dust in storage instead of being admired,” says Daniel Novela. “Too often, masterpieces remain hidden away, rather than enriching lives and inspiring new perspectives. That experience inspired me to create Alevon.”
This first members-only platform is dedicated to renting fine art valued at over $100,000, while bridging the gap between ownership and experience. Alevon allows collectors to monetize stored works while offering enthusiasts access to museum-quality art. Through partnerships with realtors, interior designers, and art advisors, Alevon introduces these works into luxury properties and high-end interiors, offering an alternative to the museum’s glass barrier or the collector’s locked door. The selection, which includes artists like Andy Warhol, Fernando Botero, and Alex Katz, is chosen for artistic merit rather than mere market value. Every aspect of the process—security, authentication, installation—is handled with precision, but the underlying idea is starkly simple: art should provoke, engage, and be seen.
In its mission Alevon dismantles the idea that a masterpiece’s worth is best measured by its invisibility and instead returns it to its rightful role—not as a ledger entry, but as something that can challenge, inspire, and demand attention.
